GoPro: Fame and Exposure

In the words of the CEO, Nicolas Woodman, himself:

"Think it. See it. Do it.

We dream. We have passionate ideas about what’s possible in this world. Our passions lead us to create experiences and realities that expand our world and inspire those around us.

GoPro helps people capture and share their lives’ most meaningful experiences with others—to celebrate them together. Like how a day on the mountain with friends is more meaningful than one spent alone, the sharing of our collective experiences makes our lives more fun.

The world’s most versatile cameras are what we make.

Enabling you to share your life through incredible photos and videos is what we do.

This is your life...GoPro."

In April 2014, GoPro was listed as one of the "Top 10 Best Brand Channels on YouTube" based on a combination of views, shares, comments and overall engagement, with over 2,885,819. Content is uploaded daily, an additional source of revenue for the company.

As part of its transformation to a media company in 2014, GoPro created additional channels with GoPro content on YouTube, Virgin America and Xbox Live.

The GoPro Community grows more and more with the help of social media, getting people's attention and interest.