Fame and Exposure

In the words of the CEO, Nicolas Woodman, himself: 

"Think it. See it. Do it.

We dream. We have passionate ideas about what’s possible in this world. Our passions lead us to create experiences and realities that expand our world and inspire those around us.

GoPro helps people capture and share their lives’ most meaningful experiences with others—to celebrate them together. Like how a day on the mountain with friends is more meaningful than one spent alone, the sharing of our collective experiences makes our lives more fun.

The world’s most versatile cameras are what we make.

Enabling you to share your life through incredible photos and videos is what we do.

This is your life...GoPro."

In April 2014, GoPro was listed as one of the "Top 10 Best Brand Channels on YouTube" based on a combination of views, shares, comments and overall engagement, with over 2,885,819. Content is uploaded daily, an additional source of revenue for the company.

As part of its transformation to a media company in 2014, GoPro created additional channels with GoPro content on YouTube, Virgin America and Xbox Live.

The GoPro Community grows more and more with the help of social media, getting people's attention and interest.

They have an Instagram. 

A Facebook page.

A Pinterest.

A Twitter account. 

References:

http://en.wikipedia.org/wiki/GoPro#HD_HERO_cameras

About Us - GoPro - Makers of the World's Most Versatile Camera. (n.d.). Retrieved March 22, 2015, from http://gopro.com/about-us/

Profits and Sales

On February 7, 2014, GoPro submitted a confidential filing for an Initial Public Offering (IPO) with the Securities and Exchange Commission (SEC).

On May 19, 2014, the company formally filed their first catalogue and published it with the prices. The company stated that they hoped to raise at least $100 million through the sale of shares, using the money and "to acquire or invest in complementary businesses, technologies or assets."

The expected price range was $21 to $24 a share; on June 25, 2014, GoPro sold 17.8 million shares to initial investors at $24 per share (totaling $427.2M).

An important reason for GoPro's decision to go public was the potential to become a media company to generate additional revenue from the content its cameras create.

 In its first year GoPro sold $150,000 worth of product. In 2006 the company introduced its first Digital Hero, with 10 second video capability, and generated $800,000 in revenue. The following year GoPro sales quadrupled to $3.4 million.

As technology advanced, the performance of the GoPro cameras increased.

GoPro produces various mounting accessories for its cameras including a 3-way mount, suction cup, chest harness, and clamp.

References:

http://en.wikipedia.org/wiki/GoPro#HD_HERO_cameras

Most Demanded Products

HERO

The perfect entry-level GoPro.

HERO makes it simple to capture and share your life. Built directly into a rugged, waterproof housing, and featuring high-quality 1080p30 and 720p60 video, HERO delivers the same immersive footage that’s made GoPro one of the best-selling cameras in the world—all in a simplified experience that’s easy for everyone.

HERO3 White

Immersive life capture.

Capture your world with HERO3 White, featuring 1080p30 video. A variety of photo modes ensure your best shots yet—choose from 5MP single photos, Time Lapse photos or Burst photos up to 3 frames per second. Built-in Wi-Fi enables you to control the camera remotely plus preview, play back and share photos and videos with the GoPro App.

HERO3+ Silver

High-performance life capture.

HERO3+ Silver captures gorgeous, professional-quality 1080p60 video and 10MP photos up to 10 frames per second. Built-in Wi-Fi enables you to use the GoPro App to control the camera remotely, preview and play back shots, and share your favorites on Facebook, YouTube and more.

HERO4

The most advanced GoPros yet.

With stunning image quality and powerful new features, HERO4 cameras take Emmy® Award-winning GoPro performance to a whole new level. Choose from HERO4 Black, with incredible high-resolution 4K30 and 2.7K601 video and high frame rate 1080p120 video, or HERO4 Silver, which pairs pro-quality video and photo capture with the convenience of a built-in touch display.

History

Nick Woodman founded the company in 2002. He started the company following a 2002 surf trip to Australia in which he was hoping to capture quality action photos of his surfing but could not because amateur photographers could not get close enough or obtain quality equipment at accessible prices. 

His desire for a camera system that could capture the professional angles inspired the 'GoPro' name. In 2004, the company sold its first camera system, which used 35 mm film. Digital still and video camera were later introduced. As of 2014 a fixed-lens HD video camera with a wide 170-degree angle was available; two or more can be paired to create 3D video. 

On June 4, 2014, the company announced the appointment of former Microsoft executive Tony Bates as President reporting directly to Nick Woodman. On March 30, 2011, GoPro was used in the film Slumdog Millionaire, which made the camera more famous and exposed to the rest of the world.

References:

http://en.wikipedia.org/wiki/GoPro#HD_HERO_cameras

About

GoPro, Inc. is an American corporation that develops, manufactures and markets high-definition personal cameras, often used in extreme-action video photography. They are compact, lightweight, rugged, and are wearable or mountable on vehicles. The cameras capture still photos or video in HD through a wide-angle lens. Users can configure the degree of remote control or intervention required. The company has its base in San Mateo, California. 

Here is a video that introduces the Product and its features:

Introduction to this product

References:

http://en.wikipedia.org/wiki/GoPro#HD_HERO_cameras

About Us - GoPro - Makers of the World's Most Versatile Camera. (n.d.). Retrieved March 22, 2015, from http://gopro.com/about-us/